Generative AI & content workflows
Use generative AI to support the work between an initial brief and an approved result. We develop repeatable workflows for drafts, summaries, product content, and creative assets, with people responsible for accuracy and publication.
THE BUSINESS CONTEXT
Content teams often repeat the same preparation work: gathering product facts, adapting a brief, formatting descriptions, summarising a document, or preparing a first draft. Generative AI can assist with these stages when the inputs, output requirements, and review process are clear.
Plateau approaches content automation as a production workflow. The brief, approved references, brand rules, output format, reviewer, and destination all matter. A useful system should help the team produce and check work, rather than simply generate a larger volume of text.
YOUR FIRST ENGAGEMENT
Focused Pilot
Create a reviewed content workflow for one product range or campaign using approved facts and brand guidelines.
Discuss This PilotApproved product facts, brand guidelines, source rights and an editorial reviewer.
Measures are agreed for your project. Results depend on the data, workflow and evaluation; they are not guaranteed improvements.
WHAT WE DO
The workflow identifies which facts are authoritative and which creative choices are open. Product specifications, prices, policy terms, and other material claims should come from approved records. We separate required fields from optional suggestions and define how missing information is flagged. This gives reviewers a clearer basis for checking generated drafts.
Common formats can be supported with templates for product descriptions, service explanations, campaign drafts, document summaries, and internal communications. Brand guidance can cover tone, terminology, prohibited claims, and formatting. Templates should still allow a person to adjust the brief. Repetition in the production process does not require every finished piece to sound the same.
Where creative assets are part of the scope, AI can assist with concepts, image variations, storyboards, and production briefs. We define the intended channels, dimensions, brand references, and approval criteria. Usage rights and the suitability of generated material need review before publication. Product accuracy is especially important when a visual represents something a customer can buy.
Drafting, fact checking, editing, approval, and publication should be distinguishable stages. We can connect the workflow to an available content or commerce system, while keeping unapproved content out of public channels. Version history, reviewer feedback, and corrections make the process easier to improve. The goal is useful, accurate material that supports a real reader’s task.
A DEFINED ENGAGEMENT
Your proposal defines the exact scope, responsibilities, milestones, and exclusions. Depending on the engagement, the work can include:
WHERE IT FITS
Prepare product drafts from approved catalogue information.
Develop campaign ideas and channel-specific first drafts.
Summarise approved documents into useful working material.
WHO THIS CAN HELP
Explore example workflows and the customer groups these services are designed to support.
A PRACTICAL FIRST STEP
Choose one useful task, agree how the result will be checked, and use the evidence to decide what should happen next.
QUESTIONS, ANSWERED
Automation can prepare material for a publishing system, but the review policy should reflect the content’s purpose and consequences. We recommend an explicit approval stage for public claims, pricing, policies, and brand communications.
Brand examples, terminology, and editorial rules can be built into the brief and review process. Human feedback helps refine the output. Final approval remains with the people responsible for the brand.
No. Search visibility depends on useful content, relevance, technical accessibility, and many other factors. We focus on material that answers a real customer question, with facts and a clear purpose.
Yes, if the product data is available in a suitable format or authorised system. The workflow should preserve factual fields and flag missing details instead of inventing specifications.
The project should define which inputs may be sent to each provider and which materials may be reused. Provider terms, permissions, retention settings, and internal content policies are reviewed for the selected workflow.
CONNECTED CAPABILITIES
Create a storefront that supports the whole customer journey—from discovering a product to understanding an order.
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Turn interest in artificial intelligence into a practical business plan.
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Connect the tools your business already uses and define how information moves between them.
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